Jim Wilson is the retired director of Community Christian Ministries in Moscow, Idaho. He will be posting regularly, so check back in soon!

Wednesday, August 16, 2006

Advertising

All of us have basic needs; food, clothing, and drink.

We are not to be anxious about meeting these basic needs.

“So do not worry, saying, 'What shall we eat?' or 'What shall we drink?' or 'What shall we wear?' For the pagans run after all these things, and your heavenly Father knows that you need them. But seek first his kingdom and his righteousness, and all these things will be given to you as well. Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own.” Matthew 6:31-34

There are two reasons given.

1. This is what unbelievers do. Do you want to be like the unbelievers?
2. God knows you have need of these things.

If we seek first the Kingdom and His righteousness, God will provide the basics.

This is not the subject. The subject is advertising. Advertisers do not advertise basics. They do not need to advertise basics. People will buy basics even if they are not advertised.

What is advertised? Luxuries! We are told that these luxuries are necessities. They are “needed” by us. We “deserve” them.

Advertising deliberately uses words and pictures to tempt people to covet in such a way that the people do not know that they are coveting.

No comments: